During the 2003 America’s Cup in Auckland, Lloyd arranged an agreement for on-water hospitality between American Express and owners of a luxury catamaran.
- Promoted hospitality services as a personal and business opportunity to Amex’s Centurion and Platinum cardholders – representing the top 1000 high net worth individuals in New Zealand.
- Coordinated promotion, marketing and booking. Managed daily operations. Hired and managed operations personnel.
- Earthling recognised as the premier vessel associated with the America’s Cup. Over 3000 people enjoyed an unrivaled experience both on and off the water during the Louis Vuitton and America’s Cup.